Lucy Pritchard

With over three years experience in charity communications working for the award-winning Charlton Athletic Community Trust, here is a look at some of my best work across multiple disciplines in marketing.

My Recent Work

Charlton Athletic Community Trust •

Record amount raised for the Charlton Upbeats! | Charlton Athletic Football Club

Over 200 walkers joined the Upbeats Walk, sponsored by We Are Brand New, making the nine-mile journey from Charlton Athletic’s Training Ground to The Valley raising money for the Charlton Upbeats programme.Charlton Athletic Community Trust’s (CACT) Upbeats programme is entirely funded by donations and relies on the funds raised by the Upbeats Walk event to offer new and exciting opportunities for its members.Charlton TV’s Scott Minto kicked off the day with a speech and introduced Charlton legen...
Charlton Athletic Community Trust •

Poppy - Home Education sessions | Charlton Athletic Football Club

“It’s made some of her dreams come true” – CACT’s Home Education sessions creates Charlton Women pathway 

One of Charlton Athletic Community Trust’s (CACT’s) aims is to increase girls’ participation in sport from a young age and after coming along to CACT’s Home Education sessions Poppy, 11, has started training with Charlton Women’s Regional Talent Club (RTC). 

11-year-old Poppy started attending Charlton Athletic Community Trust’s (CACT’s) Home Education sessions in October 2021.  

CACT’s H...
Charlton Athletic Community Trust •

Record-breaking £49,000 raised for Charlton Upbeats | Community Trust

On Saturday 29 April, over 180 Charlton Athletic Community Trust (CACT) supporters gathered to take on the 9-mile Upbeats Walk, sponsored by DNEL Events.

CACT’s annual event was its most successful yet, bringing in over £49,000 for the programme which supports young people and adults with Down’s syndrome. Thanks also to CACT’s Official Events Partner DNEL Events, who sponsored this year’s walk and helped to make it such a success.

All the money the walkers have helped to raise will allow CACT...
Charlton Athletic Community Trust •

Charlton Athletic’s Sean Clare and Beth Roe visit Apprentice Alfie Maloney at a local school for EFL Week of Action | Community Trust

On Tuesday 17 January, Charlton Athletic’s Sean Clare and Beth Roe joined Charlton Athletic Community Trust (CACT) Apprentice Alfie Maloney as he led an education session for students at Ravensworth Primary School in Mottingham as part of the EFL Week of Action.

The Week of Action is an EFL-wide, annual celebration of the work of Clubs and their Club Community Organisations in their respective areas.

The players visited Alfie in action as he ran a session with two groups of Year 4 pupils arou...
Charlton Athletic Community Trust •

Community 500 brings fans new and old to The Valley | Community Trust

Participants from a range of Charlton Athletic Community Trust (CACT) programmes have been enjoying new experiences at The Valley as part of the Community 500 scheme, which has returned for the 2022-23 season.

The scheme sees complimentary tickets to each Charlton Athletic home EFL League One game to those from a range of community programme in the local area.

Participants are offered the chance to attend men’s first-team games at The Valley, while work is also ongoing to extend opportunities...
Charlton Athletic Community Trust •

CACT celebrates a year of achievements at the House of Lords | Charlton Athletic Football Club

Charlton Athletic Community Trust’s (CACT) annual award ceremony, sponsored by ITRM, took place on Thursday 6 October at the prestigious House of Lords, hosted by its Vice-President Lord Michael Grade of Yarmouth CBE.

The CACT Awards celebrates the fantastic work and achievements of participants, partners, and programmes across the past year.

Lauren Ashton, a member of Young Greenwich’s Avery Hill Youth Hub, opened the event with a speech about how the youth service has helped her since she fi...
Charlton Athletic Community Trust •

Charlton Upbeat joins Minto, Tubes and Ange for a round of golf | Community Trust

Charlton Upbeat William Cottrell joined Charlton Legend Scott Minto, former SoccerAM star “Tubes” and his brother Ange at London Golf Club for an episode of their Golf Life YouTube channel.Ahead of the Upbeats Walk on April 20th, which this year is being sponsored by We Are Brandnew, William teamed up with Scott to face Tubes and Ange for a nine-hole round of golf.The Upbeats Walk is the annual fundraising event which sees over 150 Charlton fans walk nine miles from Charlton Athletic’s Training...
EFL in the Community •

“It can happen to anyone” - Charlton Athletic’s Chuks Aneke, Hollie Olding and Samuel Oguntayo take part in crime reduction workshops - EFL in the Community

As part of the EFL’s first ever Week of Action which sees the 72 clubs showcase community programmes with EFL players, Charlton Athletic Community Trust (CACT) invited Charlton Athletic men’s player Chuks Aneke, women’s player Hollie Olding and U23s player Samuel Oguntayo to take part in interactive workshops.The interactive County Lines & Exploitation workshop by CACT’s crime reduction team covers the risks associated with drugs and gangs, ultimately aiming to avoid young people getting involve...
Lucy Pritchard Writes •

The Unspoken Curfew on Women

Green Party’s Baroness Jones sparked outrage recently by suggesting an amendment to the next bill to, “create a curfew for men on the streets after 6pm which [she] feel[s] will make women a lot safer and discrimination of all kinds will be lessened”. SNP’s Hannah Bardell also spoke out in support of the curfew on men. The call to place men under a curfew follows the recent vigil in remembrance of Sarah Everard, a victim of kidnapping and murder.


As predicted, the suggestion of a men’s curfew...